Marketing Plan Evaluation Criteria (Total 100 Points)

Industry Analysis
Evaluation factors
Points
Industry definition
5
Industry size
5
Industry growth
5
Competitors definition/information
5
Egg Diagram (ED)
10
Customer Analysis
Analysis of Target Segmentation
5
Perceptual Map (PM)
10
Strategic Values and
Value Proposition(VP)
5
Recommendations
Recommendations (RC)
5
SWOT
10
Overall report quality
ED/PM/SWOT connectivity
10
VP/RC connectivity
10
Formality of report
Reality
5
Clarity
5
Amount of used information
5
Total
100
Marketing Plan Evaluation Criteria (Total 100 Points)

Industry Analysis
Evaluation factors
Points
Industry definition
5
Industry size
5
Industry growth
5
Competitors definition/information
5
Egg Diagram (ED)
10
Customer Analysis
Analysis of Target Segmentation
5
Perceptual Map (PM)
10
Strategic Values and
Value Proposition(VP)
5
Recommendations
Recommendations (RC)
5
SWOT
10
Overall report quality
ED/PM/SWOT connectivity
10
VP/RC connectivity
10
Formality of report
Reality
5
Clarity
5
Amount of used information
5
Total
100



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