finals study guide
marketing philosophy marketing: goal creating customer satisfaction marketing is the set of activities for customer satisfaction who engages in mearketing product manufacturers government non-profit organizations churches universities politicians successful marketing is difficult there is no formula for marketing success requires considerable interaction with customers customers often cannot accurately describe their needs competitive action is difficult to predict customer tastes and societal trends change frequently implementing strategy precisely is difficult the marketing concept emphasizes a customers focus organizing resources sales driven focus: what we make, we sell little attention paid to customer very aggressive selling efforts seeks to maximize volume, not profit technology driven focus: research and development; cu...