Marketing 4490: Marketing Strategy

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chapter 3 homework

May 25, 2019

Perpuity Factor 6.69574 5.45051 16.66667 TV at end of Year 0 Year 5 Year 10 TV 3750 14071 91003 PV of TV 3750 6696 28093 38839 3.26 a.)6.5%/12=(0.5417%) (1000000)=5417 b.) 1.065^1/12-1=(0.5262)(1000000)=$5262 3.28 :(100000)/100000=10%

chapter 2 homework

May 25, 2019

1.) The difference between a market penetration strategy and a market development strategy is that a market penetration strategy targets current customers of the product or service while a market development strategy targets customers who either have been targeted by you or your competitors but simply have not been persuaded to buy; or they could be customers in segments that have not been pursued by you or the competitors in your product category. 2.) A marketing plan is made up of objectives, customer targets, competitor targets, core strategies and the marketing mix. The main objectives should have a quantified standard of performance, have a clear time frame, stated in measurable terms, be ambitious enough to be challenging.

April 29, 2019

Written Report On The Awareness of Dodgers’ Cal State LA Night vs. Los Angeles Football Club In partial fulfillment of the requirements For Marketing Research Quantitative, MKT 4460-01 Under the Guidance of Dr. Maryam Tofighi Submitted by Team 1 Vivian Khuu Michelle Shaihor Aaron Rodriguez Nathaniel Alam Hector Camberos Prepared November 27, 2018 Table of Contents Executive Summary……………………………………………………………………………….2 Problem Definition………………………………………………………………………………...3 Research Objectives……………………………………………………………………………….4 Research Methodology………………………………………………………………………….5-6 Data Analysis & Results………………………………………………………………………...7-9 Conclusion & Recommendations………………………………………………………………..10 References/Exhibits/Appendices…………………………………………………………….11-12 EXECUTIVE SUMMARY The comparison of California State University of Los Angeles Dodgers’ Night and the LAFC was the topic that we have chosen for our paper. In our decision o...