Marketing 4490: Marketing Strategy

Marketing Plan Evaluation Criteria (Total 100 Points) Industry Analysis Evaluation factors Points Industry definition 5 Industry size 5 Industry growth 5 Competitors definition/information 5 Egg Diagram (ED) 10 Customer Analysis Analysis of Target Segmentation 5 Perceptual Map (PM) 10 Strategic Values and Value Proposition(VP) 5 Recommendations Recommendations (RC) 5 SWOT 10 Overall report quality ED/PM/SWOT connectivity 10 VP/RC connectivity 10 Formality of report Reality 5 Clarity 5 Amount of used information 5 Total 100 Marketing Plan Evaluation Criteria (Total 100 Points) Industry Analysis ...

Perpuity Factor 6.69574 5.45051 16.66667 TV at end of Year 0 Year 5 Year 10 TV 3750 14071 91003 PV of TV 3750 6696 28093 38839 3.26 a.)6.5%/12=(0.5417%) (1000000)=5417 b.) 1.065^1/12-1=(0.5262)(1000000)=$5262 3.28 :(100000)/100000=10%

1.)     The difference between a market penetration strategy and a market development strategy is that a market penetration strategy targets current customers of the product or service while a market development strategy targets customers who either have been targeted by you or your competitors but simply have not been persuaded to buy; or they could be customers in segments that have not been pursued by you or the competitors in your product category. 2.)     A marketing plan is made up of objectives, customer targets, competitor targets, core strategies and the marketing mix. The main objectives should have a quantified standard of performance, have a clear time frame, stated in measurable terms, be ambitious enough to be challenging.